Content Standard

APRIL 16, 2024

With organic search re-emerging as a cornerstone strategy for CMOs, top brands are harnessing AI to accelerate their search engine optimization (SEO) efforts and bring more efficiency to a traditionally cumbersome and resource-intensive practice. This article explores how AI can streamline the process without sacrificing quality or strategy.

Marketing AI 99

Marketing AI SEO Lead Ranking Lead Scoring 99

Content Standard

SEPTEMBER 19, 2023

According to a recent Gartner poll of over 2,500 executives, 70% are actively investigating and exploring generative AI, while 19% are already in pilot or production mode. This paints a vivid picture of the business urgency that’s built up around generative AI this year alone.

Enterprise Management 99

Enterprise Management Generation Work Management Marketing Management 99

SmartBug Media

MARCH 24, 2022

More specifically, we want to put our customers on the path to conversion—outlining and mapping each stage of their journey so we can anticipate their needs and deliver the most helpful content at the right time. So what is a conversion path, and why is it so important in this process? Examples of Conversion Paths.

Conversion 98

Conversion Landing Pages Top of Funnel Ad Building 98

Only B2B

MARCH 6, 2024

“The only metric that matters in marketing is how many qualified leads you generate every month.” ” – Seth Godin, Marketing Author and Entrepreneur Generating qualified leads is the heart of lead generation and contributes to your bottom line i.e. revenue.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Content Standard

FEBRUARY 2, 2023

If you can’t take the 10 min to read this in its entirety, get the tl;dr: Generative AI has progressed to the point of generating content with enough proficiency to rival human creators. Generative AI is a subset of artificial intelligence. Before we dive into the details, let’s define some key terms.

Marketing AI 115

Marketing AI Lead Ranking Generation Paid Search Agency 115

Launch Marketing

OCTOBER 18, 2023

Boosting traffic and generating leads should always be top of mind. Whether it is a website redesign or a new launch, gaining traffic is the first step on the path to lead generation and conversion success. There are several crucial steps to take to ensure your website boosts traffic and lead generation. Drives leads?

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Ranking 127

The Point

JANUARY 11, 2024

They extoll the potential benefits to the end client on the assumption that what’s good for the end user is good for the partner. The second common mistake made in many partner recruitment campaigns is a blindness to the recruitment sales cycle, a path that mirrors in many respects the buyer journey for end users.

Advertising Agencies 173

Advertising Agencies Demand Generation Agencies Campaigns Paid Search Agency 173

Martech

NOVEMBER 2, 2023

Now, we must break through the content produced by start-ups, online media publications, affiliates and even user-generated content. Agile start-ups and online publishers are pirating attention away from global brands by creating more engaging, resourceful and user-focused content. It’s exhausting.

Brand Identity 125

Brand Identity Branding Work Management Marketing Management 125

SocialPilot

FEBRUARY 19, 2024

Since the launch of tools like ChatGPT and other LLMs, users across the globe have started finding opportunities to leverage them to create content. Nowadays, from email copies, product descriptions, and creating social media posts using AI to detailed blog posts, AI-generated content is everywhere. What’s AI-Generated Content?

Generation 98

Generation Psychographics Content User-Generated Content 98

Valasys

OCTOBER 18, 2023

It enables businesses to track user behavior, measure the effectiveness of marketing campaigns, and make data-driven decisions. Its versatile features continue to empower businesses to optimize their online presence, enhance user experiences, and drive meaningful conversions, making it a cornerstone of modern digital strategy.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

SalesIntel

FEBRUARY 20, 2023

In our webinar transcript below, we share advice from two experienced, SaaS CEOs on how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. We help you generate the pipeline efficiently. Welcome everybody. Quick intros.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

FunnelEnvy

JUNE 2, 2021

The algorithmic world of web optimization is rapidly moving towards a user-centric paradigm. To keep up, brands will need to prioritize their site experience like never before. . Your site experience is key to generating leads. Website experience, or UX, encompasses everything your users encounter when they visit your website.

User-Generated Content 52

User-Generated Content Generation Leads Lead 52

Salesforce Marketing Cloud

AUGUST 21, 2023

How will generative AI impact email marketing in the next 2-5 years? Are you already using generative AI? What needs to happen for generative AI to achieve its full potential in email marketing? But what do marketers want to know about generative AI and email marketing? If so, how? Can you give us some examples?

Marketing AI 98

Marketing AI Email Marketing Generation Planning 98

Conductor

MAY 10, 2021

And the even better news is the increase in demand for SEO professionals and opportunities for content marketers seeking to pivot their career path, explore SEO as a career option or find a new opportunity beyond their current area of expertise. Top Career Paths in Digital Marketing. What are the specific SEO career opportunities?

SEO 80

SEO SEM Outgrow PPC 80

Content Standard

AUGUST 21, 2023

A recent Gartner poll revealed that a whopping 70% of executive leaders are exploring generative AI solutions, with 19% already in pilot or production modes. When it comes to AI-generated content creation, there are three main adoption paths brands can take: using public tools, building proprietary tools, or levergaging enterprise tools.

Enterprise Management 90

Enterprise Management Budget Programs Generation Tools 90

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. It’s critical to track how well your brand awareness campaigns are running. Ask yourself critical questions like: What social channels are driving the most new users to my website?

Marketing Analytics Tools 135

Marketing Analytics Tools Social Media Top of Funnel Analytics 135

Oktopost

OCTOBER 20, 2021

One of the hottest marketing trends to come along in recent years is content personalization, which might provide them a path out of the lead generation wilderness. Let’s explore the concept a little further by looking at exactly how content personalization works in a B2B context, particularly for lead generation.

Top of Funnel 123

Top of Funnel Personalization Sales Qualified Leads Generation 123

DealSignal

APRIL 10, 2024

For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. For example, if a user was comparing “Google Cloud” and “Amazon Web Services”, that means that they have the intent to purchase services related to those intent topics.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Martech

MAY 16, 2024

How can you use software to build a lead-generation engine that delivers big results? As prospects engage with your brand across different touchpoints your automation software delivers different messages. This requires forethought because you must build targeted workflows that take different paths depending on audience behavior.

Marketing Automation Services 127

Marketing Automation Services Marketing Automation Sales Qualified Leads Automation 127

Martech

FEBRUARY 25, 2022

Marketers can still gain success for their brands on Amazon with the right strategies, even though it’s an increasingly competitive place for sellers. Brand building platform Heyday has partnered with many successful D2C brands, focusing their efforts centrally on Amazon to build customers and awareness.

Amazon 109

Amazon Brand Identity Branding Advertising Agencies 109

Oktopost

MAY 20, 2024

Why it’s difficult to know which social media KPIs matter Why do many brands have trouble understanding what they should be measuring on social media in the first place? For some brands, building a community on LinkedIn or Facebook and sparking conversations is the goal, so engagement metrics take the spotlight.

Social Media 83

Social Media Media Allocation Digital Asset Management 83

Webbiquity

FEBRUARY 6, 2024

Affiliate sales support independent publishing Before creating your page’s primary image, make sure to search for your target query on a mobile device to see which images are currently showing up in search and what kind of a signal they may be sending to a user. as well as around your off-site brand-owned channels.

SEO 165

SEO SERP Conversion Eye-Tracking 165

Martech

APRIL 25, 2024

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. Do not try to fit this sprawling generation into a one-size-fits-all box. Outnumber other generations on Amazon. This is especially true in large urban centers.

Television marketing 126

Television marketing Planning Paid Search Agency Peer-to-peer 126

Liveintent

AUGUST 9, 2022

Brand awareness should be a top priority for marketers. But it’s important to remember that brand awareness campaigns can help you build your pipeline for the future. With brand awareness you can nurture audience relationships on a long-term basis and move customers down the funnel. Why is brand awareness important?

Paid Content 62

Paid Content Brand Identity Branding Cost per Acquisition 62

Martech

APRIL 18, 2024

UA reported what users did; GA4 generates predictive insights. What this change means Let’s start with the impact that measuring key events can have on the career path of SEOs. But most executives are focused on business objectives like “raise brand awareness,” “generate leads” or “drive online sales.”

Merchandising 116

Merchandising Marketing Analytics Tools Conversion Lead Ranking 116

Brandpoint

SEPTEMBER 17, 2020

One of the most important lead generation tactics you have at your disposal is your website. If you’re looking to boost your lead generation efforts, your website is one of the first places to start. Here are some common lead generation mistakes organizations make with their website and how you should fix them.

Lead Generation 118

Lead Generation Lead Ranking Ideal Customer Profiles Marketing Qualified Leads 118

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. The path to success for businesses on TikTok isn’t totally uncharted. Advice from 3 brands getting TikTok for B2B right. Here’s what we learned from their strategies.

B2B Marketing 131

B2B Marketing Brand Identity Branding B2B 131

Sprout Social

JULY 18, 2022

Keep reading to learn more about how TikTok is shaping the literary industry and what brands can take away from this trending subculture. BookTok has revitalized the publishing and bookselling industries by allowing a new generation of readers to share recommendations without the backing of a media outlet or column. Maas , don’t worry.

Brand Identity 102

Brand Identity Branding Work Management Landing Pages 102

Brandpoint

MARCH 31, 2020

How do you stay in front of potential clients and generate leads when everyone is confined to their own homes? Content syndication and cost-per-lead generation campaigns are essential to your business’s success right now. Many demand generation and syndication campaigns include targeting capabilities. What is cost-per-lead?

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Be as specific as possible; generalizations will be perceived as marketing fluff, but specific benefits will resonate with readers.

Email Marketing 171

Email Marketing Work Management B2B Marketing Marketing Management 171

Marketing Insider Group

NOVEMBER 22, 2021

For years now, the internet has created a massive platform for brands to share content with their target audiences. But is your brand taking advantage of its full potential? As a result, some brands only do the bare minimum when it comes to analytics (like only tracking basic web traffic numbers) or don’t use it at all.

Analytics 265

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 265

ClearVoice

MAY 14, 2024

SEO and the “Personal Touch” The idea behind SEO and personalization is that whatever request or question the user plugs into a search engine returns results specific to that individual. These results might consider the following: Location Previous search history or online behavior User interests Language Let’s put this another way.

SEO 52

SEO Personalization Dwell Lead Ranking 52

Martech

MARCH 22, 2024

Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages. However, only 33% of marketers using AI task it with generating ideas or content inspiration, according to a recent survey from HubSpot. Generating backgrounds or landscapes for visual projects.

Marketing AI 108

Marketing AI Content Marketing Enterprise Management Planning 108

PathFactory

MAY 21, 2024

Here’s a real life example: Let’s say you’re a social media manager for a skin care brand, and through content intelligence platforms you find out that your target audience prefers to engage with evening skincare routines. These technologies enable Path Factory and other companies to analyze large volumes of data in real-time.

Top of Funnel 52

Top of Funnel Buy Tools B2B 52

Martech

MAY 22, 2023

If we don’t step up, martech could lead us down the wrong path. Experiment with AI across platforms Did your ESP just add an AI-driven subject line generator? AI-generated content at scale could modify language to match unique segments or cohorts in your marketing efforts to recognize intent or activity.

Marketing AI 122

Marketing AI RFP Vendors Planning 122

Velocity Partners

JANUARY 24, 2024

But, at Velocity HQ, we see it as a perfect case for the value of data-generative content. In a post-cookie world, brands are looking for new ways to learn more about their customers. And users, like me, are only too happy to volunteer it. But the challenge for B2B brands is: you aren’t Spotify. Let’s get into it.

Peer-to-peer 85

Peer-to-peer Work Management Marketing Management Lead Ranking 85

Huptech Web

JULY 28, 2023

Welcome to the Artificial Intelligence (AI) world in Lead Generation, where innovative technology comes into contact with marketing intelligence. What You’ll Learn Today Overview of Lead Generation AI Empowers Lead Generation. Businesses must have the right strategy to create a successful lead-generation process.

Marketing AI 52

Marketing AI Lead Generation Lead Ranking Lead Scoring 52